The making of the Second Coming – Nike’s Basketball Campaign

This is a pretty rad little video that shows the making of NIke’s Second Coming campaign. It’s also interesting in how just having a bunch of guys, walking around, looking important, playing basketball, just looks so frickin’ cool when special lighting, great soundtrack, and all that is used. I wanna be one of them. I guess I’ll buy the shoes and the warm-ups and that’s the closest I can get.

Here is the actual commercial, so you can see what the end process looks like. Also very cool. A little self-important, but that’s what advertising is.