Google Analytics is one powerful monster of analytics software, and with their new update, it’s never been easier to use and mine for data. However, that is only part of the analytics story, as many new startups are entering the arena, focusing on different strengths and models.
I’ve recently stumbled upon reinvigorate. It’s a snazzy system, slick graphics, Web 2.0 all over it, and free. If it wasn’t for Google’s recent update, I’m pretty sure I’d start making the migration over to this tool. Since I already have a few years worth of traffic for some older sites with Google, I probably won’t leave there (I was one of the lucky few to get an account the first day they opened it up, before the closed it up again).
But for those looking for something a little cleaner, simpler, faster to process than Google, I present to you reinvigorate.